There are many types of hearing aids made from many different hearing aid companies. You can buy a Behind The Ear (BTE) hearing aid, In The Ear (ITE) hearing aid, Cross hearing aid, In the Canal hearing aid....the list seems endless.
First and most importantly, you need to find an audiologist that you are most comfortable with. It is important that you find a pediatric audiologist if you have children or a good audiologist for adults if you are an adult. Next, you need to understand your type of hearing loss. You might have a sensorineural hearing loss ,which is in the inner ear, or a conductive hearing loss, which is a middle ear hearing loss. Different type of hearing loss require different hearing aids.
Please respect the professional and follow her suggestion. It may be hard for you to accept your hearing loss and you might not be quite ready for hearing aids,but you are making an investment. it is important that you choose wisely. Why buy something that won't last or won't be helpful?
My personal and professional opinion is that In the Ear hearing aids might be ne invisible,but they are not very successful for many kinds of hearing aids. Think wisely before you purchase those. Today, you can have so much fun accessorizing your hearing aids! Hailey's Cherished Charms are great charms purchased for your hearing aids to jazz them up.
I would love you to share your pictures of your hearing aids and how you decided on the type,color and size.